A new connection campaign sends a connection request to people you are not yet connected with on LinkedIn. It is the most common campaign type and the starting point for most outreach.

Before you start

·        At least one LinkedIn account must be connected to this workspace

·        You should have a lead list ready, or plan to insert leads via API

·        Warmup runs automatically in the background once your account is connected and a campaign is active - no manual action is needed

Steps

The campaign wizard has 5 steps. You can move back and forward between steps at any time before launching.

Step 1 - Campaign info

1. Click New campaign

Click the + New campaign button at the top of the left sidebar (or the one on the Campaigns page).

2. Enter a campaign name

Give the campaign a clear name so you can identify it later (e.g. "UK Marketing Directors - April").

3. Select campaign type

Make sure New connection campaign is selected. This is the default.

4. Add a description (optional)

You can add a short internal description to remind yourself what this campaign is for.

5. Review the Exclude leads setting

Under Exclude leads, you will see the option: Already contacted by any of the selected senders. Keep this enabled - it prevents sending to people your LinkedIn accounts have already contacted.

6. Advanced settings (optional)

Click Advanced settings to reveal the Auto-finish option. When enabled, the campaign automatically marks itself as finished once all leads have been processed. Leave this on unless you are inserting leads via API continuously.

7. Click Save and next

Step 2 - Messages

This is where you build the sequence of actions ReachBoost will take for each lead.

1. Visit profile (optional)

The Visit profile checkbox is on by default. When enabled, ReachBoost will visit the lead's profile before sending the connection request. This can increase acceptance rates.

2. Set up the Connect request

The Connect request step is the core of the campaign. You have two options:

·        Send empty connect request - No message attached. Works well for cold outreach where a short message might feel forced.

·        Write a personalised message - Click the edit (pencil) icon to write a message. ReachBoost limits connection request messages to 275 characters (LinkedIn's limit is 300, but we leave a buffer to account for longer names in merge tags).

Merge tags let you personalise messages automatically. Type {{ to see available tags. Standard tags (shown in purple) include {{first_name}}, {{last_name}}, {{job_role}}, and {{company_name}}. If you imported leads from an Excel file with custom columns, those columns appear as custom merge tags (shown in orange) and work the same way.

3. Add follow-up messages (optional)

Click + Add follow-up message to add a message that sends after the lead accepts your connection request. You can add multiple follow-ups with delays between them.

4. Click Next

Step 3 - Settings

1. Set connect request limits

Set the daily range for connection requests per LinkedIn account (e.g. 10 to 15 per day). If your account is still in warmup, ReachBoost will automatically cap sending to the warmup limit - you do not need to set a lower limit manually.

2. Set follow-up message limits

Set the daily range for follow-up messages per LinkedIn account (e.g. 10 to 15 per day).

3. Choose active days

Select which days of the week ReachBoost should send. Monday to Friday is the default. Weekends typically have lower acceptance rates.

4. Set active hours

Set the time window for sending (e.g. 08:30 to 17:00). ReachBoost will only send during these hours in the timezone shown. Click edit next to the timezone to change it.

5. Click Save

Step 4 - Leads

1. Select your lead source

Choose from the dropdown:

·        A lead list you have already imported

·        Insert leads via API - if you are pushing leads from an external tool

2. Click Save and next

Step 5 - Overview

Review the full campaign summary before launching. All five sections (Campaign info, Messages, Settings, Leads, Overview) should show a green tick.

Click Launch (or the equivalent confirm button) to make the campaign active.

Expected result

Your campaign appears in the Campaigns list with Active status. ReachBoost will begin sending during the next active hours window.

The campaign detail page

Once your campaign is active, click on it from the Campaigns list to open the campaign detail page. This page has three tabs: Dashboard, Sequence, and Leads.

Dashboard

Sequence

Leads

Recommended beginner settings

If it didn't work

Campaign stuck in Draft

Make sure all 5 steps are complete. Go back through the wizard and check for any missing required fields.

No leads are being contacted

Check that your lead list is attached and not empty. Also check that your LinkedIn account is Connected and has passed at least 30% warmup.

Campaign is Active but nothing is sending

Check your active hours - if it is outside your configured send window, nothing will send until the window opens. Also check that the LinkedIn account assigned to the campaign is not disconnected.

Next step: Create an existing connection campaign (link to article 08)

Updated on: 05/06/2026